Tata to promote Indigo eCS with ‘25 ka Tadka’

Earlier Tata Motors has efficiently used the widespread Big Bazaar, which is chain of supermarkets to promote its small car, Tata Nano. This time, the firm has again collaborated with Big Bazaar to promote Tata Indigo eCS. Tata Motors is surely one of the most cherished car makers in the country and Tata cars have always been successful in the Indian car market. The diesel variant of Tata Indigo eCS is said to be one of the most fuel efficient sedans in the country and delivers an astounding mileage of 25 km per litre. This mileage has proudly received the certification from ARAI that further adds more charm to the sales of this sedan.

With the tie up of Tata Motors and Big Bazaar, shoppers will certainly show interest in the car that could fetch potential sales for the company. The Tata Indigo eCS, with a mileage of 25kmpl will be accompanied with twenty five peak discounted products. The car will then be showcased at about 40 Big Bazaar outlets across India. This promotional campaign will be identified as ‘25 ka Tadka'. This publicity campaign would emphasis on the 25 km per litre mileage delivered by this sedan. Since Big Bazaar strikes a chord with common consumers in India, it is pretty obvious that the consumers who pay visit to the supermarket will pay attention to the campaign related to the car and this in turn could help Tata Motors in bagging more sales of Indigo eCS.

However, on the other hand, it hasn't been clear as yet, whether Tata Motors will park the very fuel efficient Tata Indigo eCS in the Big Bazaar outlets just like Tata Nano so that the potential buyer could have a good look and feel of the sedan. Of late, the same kind of strategy was opted by Ford India, when it proudly unveiled its 2012 Ford EcoSport Crossover. This SUV was displayed at two prominent malls in Mumbai to popularize the model even before its launch.