Toyota Daihatsu small car be launched in 2012

Toyota Motor Corp is planning to launch yet another small car in the Indian market. This new small car will be launched by 2012 from its Daihatsu range of cars. Dato Akira Okabe, senior managing director and member of the Toyota Motor Corporation board said that the small cars of the Daihatsu range are doing quite well in markets like Indonesia and Malaysia and they are studying the Indian market for launching the Daihatsu brand. The launch of the new brand would be across all passenger vehicle segments including the entry-level 600 cc.

This new compact car of Daihatsu series will be based on Vios or Yaris , the sub-compact models. Also, this new model will have an additional localisation of around 30-40 percent. This will make the new model quite cost competitive in markets like India, China, Brazil, etc. Daihatsu has also got plans for introducing its own small car in the Indian market by 2012 which will make three small car Toyota models in the Indian market.

The Etios model of Toyota is already complete and is ready to be launched by December 2010 or January 2011 in the Indian market. Toyota Motor Corporation is known as the brand leader across the globe but it has yet to strengthen its presence in the emerging markets. The company is now following a 3-layered approach so that it may have a larger market share in India and can generate volume sales.