Volvo expands its footprints in India

Volvo Car India made a late entry in the Indian market but that fact is not keeping it away from making its mark amongst Indian customers. The company is gradually increasing its market presence in India and is upbeat about the luxury car market in the country.  Sudeep Narayan, marketing manager of Volvo Car India said that the company intends to mark its presence in Bangalore and Ahmedabad next. It has not been able to sell in volumes so far and the luxury car market is mostly dominated by BMW and Mercedes Benz in India.

Volvo expects the luxury car market to grow very strongly and there will be significantly more customers in India opting for luxury cars in the price range of Rs. 20-25 lakh. The segment sold 8000 units last year and a growth of 25-30 percent this year is expected with annual sales reaching up to 10,000 units this year.