Volvo Reveals XC90 R-Design

Volvo Cars soon after unveiling the XC90 has revealed the images of R-Design version of the all new XC90. Both the standard and the R-Design will be showcased at the Paris Motor Show. Build on the same bespoke Scalable Premium Architecture (SPA) platform, the R-Design version adds more to sporty character of the SUV which already looks dynamic and aggressive.

“R-Design is created for people with a passion for things that add spice to life,” said Alain Visser, Senior Vice President, Marketing, Sales and Customer Service of Volvo Car Group. “It appeals to customers that love active driving and a personal, expressive design. Every single R-Design detail is designed to contribute to the individualistic and refined expression these customers desire.”

The automaker already retailed 1927 Volvo XC90 which were put on sales on the online medium. The first batch of Volvo XC90 was sold in just 47 hours. According to the manufacturer most of the sales came from United Kingdom as the customers reserved in a total of 55 cars which will be delivered by the April, 2015.   

The exterior feature number of distinguishing details, such as grille, front spoiler, silk metal window surround, integrated dual exhausts, integrated silver roof rails and silver matt mirror covers. Massive 20-inch R-Design alloy wheels complete the stylish, dynamic look.

While inside the cabin, the R-Design version sports Nubuck and perforated leather upholstery on gearshift paddles, steering wheel and gearshift knob. Special R-Design detailing can also be found on seats, pedals, floor mats and illuminated tread plates. The driver also gets an exclusive R-Design leather key remote control. The tablet-like touch screen in the centre and a 12.3-inch fully graphical driver display is also included in the R-Design model.

“In principle, we have replaced the previous top level with the Inscription and R-Design versions. Both of them feature an elevated content, carefully chosen to emphasise each of their distinctive individual personalities,” said Alain Visser.

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