Audi India wins series of global accolades for the A8 L 3D campaign

Audi, the German luxury car manufacturer was recently awarded with the ‘Certificate of Merit’  for the 3D campaign of its flagship, the Audi A8 L by One Show Interactive, the world's foremost non-profit organization devoted to elevating creative work in the industry. This recognition for the innovative and path breaking concept comes close on the heels of three consecutive wins, gold in the automotive category, silver in the online advertising and another silver for the best integrated campaign received at the recently concluded Campaign India Digital Media Awards 2011.

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“As the fastest growing luxury car brand in India, Audi has achieved a strong brand recall among consumers across the country. This progressive and award-winning 3D campaign is in line with the flagship’s capabilities to set new standards by demonstrating its class-defining characteristics. A reflection of our philosophy of Vorsprung durch Technik, the Audi A8L 3D experience reflects both the progressiveness of our brand and our continuous endeavour to adopt pioneering ideas to achieve greater excellence in luxury auto,” said Michael Perschke, Head, Audi India.

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The Audi A8 L 3D campaign truly reflects the luxury carmaker’s core brand values of progressive technology and sophistication, has been appreciated the world over. Acknowledging the cutting edge vision behind the 3D campaign creation, the Audi 3D website earlier was also awarded the ‘Site of the Day’ certificate by Favorite Website Awards (FWA).

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A perfect blend of aesthetics and technology, the Audi A8 L was presented to the audience with a truly amazing concept. ‘The Audi A8L 3D Experience campaign’ is one of the first ever integrated 3D advertising campaigns in the world. The campaign included the 3D preview of the car and a 3D website with the intent of extending the communication beyond a dialogue and making it an experience for people by allowing them to explore the car and interact with its intrinsic details. A custom made 3D car brochure and the 3D anaglyphic glasses added to the true work of art. The campaign helped Audi to position the A8 L as a symbol of opulence in the automotive sector. The Audi A8 L has already received tremendous response and is presently being offered with the 4.2 FSI and 3.0 TDI engine. The Audi A8 W12 is expected in September 2011.

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Audi India recorded an impressive 105 percent growth from Jan – April 2011 with a sale of 1986 cars (967 cars: Jan – April 2010). In April 2011, the company sold 375 cars – a growth of 98 percent over the same period last year (189 cars: April 2010).

The Audi model range in India includes Audi A4, Audi A6, Audi A7 Sportback, Audi A8, Audi Q5, Audi Q7, Audi RS 5 Coupé, the super sports car Audi R8 and the Audi R8 Spyder available across the country: in Ahmedabad, Bengaluru, Chandigarh, Chennai, Delhi, Gurgaon, Hyderabad, Jaipur, Kochi, Kolkata, Ludhiana, Mumbai West and Pune. Further developments include Coimbatore, Delhi West, Indore, Lucknow, Mumbai South and Surat.

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