Audi registers an impressive growth of 63% in 2012

Audi has recorded an impressive 63 percent growth in India in the calendar year 2012, exceeding its annual sales targets, yet again (Jan-Dec 2011: 5511 units).  The brand with the four rings registered a total sale of 931 units in December 2012, a strong growth of 136 percent over the same period last year (Dec 2011: 394 units).

Commenting on the brand’s impressive performance in 2012, Mr. Michael Perschke, Head, Audi India, said, “The sheer acceptance of our brand in India is tremendous. We have managed to exceed this target as well with a total sale of 9003 cars. Our strong performance is a result of our diverse product portfolio, network expansion, unique marketing activities and after-sales service at par with global standards. We have already made headway in 24 dealerships across the country by consolidating our leadership presence in markets like the NCR region, Gujarat and Maharashtra among others.”

“We also introduced 5 Audi models and variants in 2012 starting with the launch of Audi TT, new Audi A4, Audi Q3, Audi S4 and Audi A8L 4.2 TDI.  Our first offering of compact luxury SUV – Audi Q3 was a huge success with 500 bookings within 5 days of launch.

This was probably a new record in this category. Our business luxury limousine, Audi A6 and the new Audi A4 have also contributed greatly to this record sales performance,” said Mr. Perschke.