Blaupunkt taps entry level car music system market. Launches two new products

One of the world’s leading car infotainment manufacturer Blaupunkt has forayed into the entry level car music system segment with the launch of its two new models – Tokyo 110 and Manchester 110. Both the products have been priced aggressively at Rs 4990 and Rs 5990 respectively. These are single DIN radios and boast of common features like MP3, WMA, USB, AUX-in and iPod control. The differentiating factor for the two music systems is that the Manchester comes with a CD slot while the Tokyo does not. However the latter comes with an SD card slot for one to play music which is absent in the Manchester 110.

Here is a list of detailed features on both the music systems

Tokyo 110

Radio: World Tuner : FM/AM;  Radio Data System (RDS)
Playback format: MP3, WMA
Data carrier: USB, SD
Inputs: Front USB, SD Slot, Front Aux-in 
Amplifier: Pre amplifier: 2 channel: Max Power (Watt): 4X50
General: IR Handheld remote control
Front panel: detachable 
Night design: Blue
Panel case included

Manchester 110

Radio: World Tuner: FM/AM;  : Radio Data System 
Playback formats: MP3, WMA
 Fast playback from USB
MP3/WMA comfort browsing
Selectable display modes (ID3-tags, folder, file, playtime, clock)
iPOD/ Phone control
Data Carrier: CD-DA, CD-R, CD-RW, USB
Inputs: Front USB (Standard A-type)
Front Aux-in
Equalizer: Sound presets (Rock, Pop,Classic)
Amplifier: 2-channel Preamp-out (2 V)
 4 X 50 Walt Max power
General: Release panel
Permanent preset memory (after battery disconnect)
Panel case included
IR remote control included

Commenting on the launch Preeti Bakshi, Marketing Head, Blaupunkt India said, “With Tokyo and Manchester, Blaupunkt has once again demonstrated its ability to provide unmatched value across its product portfolio, be it in the high-end multimedia navigation space, sound solutions or with low priced single din radios like these. After a phenomenal response worldwide, we expect these products to be very successful in the Indian market. These models raise the bar on value, while lowering the price point for a quality car radio, allowing a larger segment of customers to enjoy Blaupunkt’s signature sound.”

With the launch of these two new music systems Blaupunkt aims to target the second hand car buyers along with taxi fleet owners as this segment is now keen on obtaining good music systems but with a budgeted price range.