BMW Invests Rs.5.3 Billion in India; Opens Customer Interactive Center

BMW AG outlay in India has surged by Rs.5.3 billion for 2012 more than double when compared to Rs.2.3 billion in the year 2010. A Customer Interactive Centre has also been set up at BMW Financial Services India. Apart from the hike in investment, BMW is also going to rope in 80 new employees for their Gurgaon Headquarter. BMW India Financial services was launched in the year 2010 to provide finance, loans to the dealers to buy cars and auto insurance for consumers in India. It is a 100% subsidiary of BMW and operates as a Non-Banking Finance Company from the Reserve Bank of India.

BMW Customer Interactive Center will aid the existing as well as the promising BMW customer is sated with the lavish BMW experience. The centre has professional executives to provide financing, leasing , insurance and asset management, dealer financing and car pool information to the customers. The increased investment will help BMW to enhance their product line and services in India and will take BMW leadership in India a notch higher. Apparently, BMW recently dethroned Mercedes from its position in the luxury car segment. BMW, the world’s biggest luxury car maker as per sales, rolls out genteel models like  3-Series, 5-Series and 7-Series range of luxury sedans as well as the X3 and X5 SUVs in Indian market.

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