BMW launches the largest dealership facility in the luxury car segment in India
Published On Sep 23, 2010 12:37 PM By Vidyadhar
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BMW India announced the opening of the second sales and service facility of Bird Automotive, its dealer partner in Gurgaon. Spread over 110,000 sq ft, the ultra modern 4S facility has a classy showroom integrated with an advanced after-sales service facility featuring Sales, Service, Spare parts and Business Systems to ensure that customers receive best-in-class pre and post sales ownership experience.
Commenting on the occasion, Dr. Andreas Schaaf, President, BMW India said that this new 4S facility of Bird Automotive is their biggest dealership facility in India and they are certain that this will add further momentum to our ambitions in North India. The partnership with Bird Automotive has been very successful in offering exclusive and premium services to company's expanding customer base.
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Bird Automotive has brought to Gurgaon the BMW standards of sales and service and the same premium experience as other BMW dealerships worldwide since 2007. The new showroom is located at Industrial Development Colony, Gurgaon and is headed by Mr. Gaurav Bhatia, Director, Bird Automotive.
Since the last 3 years, the association with BMW India has been very successful and tremendously exciting. This facility is not merely an extension of the company's operations in Gurgaon but it is a firm commitment to serve the growing clientele with more enthusiasm and passion than in the past, said Mr. Gaurav Bhatia, Director, Bird Automotive.
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The design of the showroom is based upon Reception at the Car (RATC) and Urban Street Display concept which is a Signature BMW layout with a Consultation Lounge and Sales Desk close to the display area. The showroom will display up to 9 cars in an urban street display style. The workshop has 14 service bays and 3 diagnostic bays that can service up to 60 cars per day. Bird Automotive has employed over 100 people in Gurgaon. As with every other BMW dealership, Bird Automotive has provided its staff intense training at BMW’s training centers in Singapore, Malaysia and Germany.
