Car majors ads on cellphones

Maruti, Hyundai, Tata Motors and other car makers have begun advertising heavily through cellphones, which is generating higher buying decisions among Indians this year compared to global buyers.

The mobile phone advertisements constitute 31 percent of buying decisions among Indians — globally this is only 8 percent according to the latest estimates from Carsonline.

Around 30 percent of car buyers are influenced by TV and print ads in India, while globally this figure is just around 19 percent. Mayank Pareek said, Digital marketing is the most potent way of targeting a customer directly and there is a huge potential.

Nick Gill, VP, autohead, Capgemini said, Buying decisions are still influenced by low cost financing and cash back initiatives in India. However, in the mature markets, the buyer is interested in the total cost of ownership. The upcoming cars in India are Volkswagen Polo and Volkswagen Beetle.

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