Cars to suit every pocket and style

At present, every Indian brand is providing something at the mass end of its product spectrum and the car makers are not running behind. Many car makers have got something  in new variants or brands in the segment of Rs 10 lakh. During the period of March 2010 and early 2012, around thirty new products or variants of present  brands were planned to be introduced. The sub-Rs 10 lakh car segment provides a lot of options. The various segments which provide cars under Rs 10 lakh, including sedan, compact and saloon are in the mode of expansion. Almost all car makers are introducing products with conditions that may suit nearly each style and pocket. According to SIAM, during the period of April-September 2010, the sub-Rs 10 lakh car market had a growth of 33.4 per cent. The hatchback segment also saw a growth of around 32 per cent. This is also the right time for those newcomers who desire to drive costs down by raised localisation, programmes of cost decline and differentiate through the option of unmatched customer experience.

Sandeep Singh, deputy MD (marketing), Toyota Kirloskar Motors stated that at present, the middle class is growing. There is a strong demand in both segment A and B. The hatchback segment has got 30 per cent first-time buyers, the sedan segment has got 25 per cent first-time buyers. Now they are considering their entry into the segment B, with the new Toyota Etios, said Sandeep. He further said that the Etios is speculated to be introduced in the Rs 4.5-7.5 lakh range. The small car of the company will be launched in December.

Likewise, Honda is also planning to introduce its small car which is likely to be introduced in the beginning of  2011. Later on, in mid-2011, Hyundai’s small car will also be launched. General Motor's Chevrolet Sail is speculated to give tough competition to Maruti Swift Dzire and Tata Manza. Mahindra & Mahindra is also considering the launch of it mini Mahindra Xylo in the coming year. A refurbished Mahindra Logan will also be introduced by M&M in this year only. Neeraj Garg, member of board & director (passenger cars), Volkswagen Group Sales India stated that Volkswagen India with Volkswagen Polo and Volkswagen Vento hopes to capture a major market share.

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