Chevrolet Camaro Hot Wheels Edition Launched

To lure hot wheels fans of all ages, General Motors has unveiled the Camaro Hot Wheels Edition, which is the first-ever full-size production Hot Wheels Car offered for sale by any automaker. The vehicle will arrive at Chevrolet dealerships early next year.

Blister packaging and orange race track not included.

“Millions of us grew up playing with Hot Wheels,” said Chris Perry, vice president of Chevrolet Marketing. “Offering a special production model of the Camaro Hot Wheels is an opportunity to bring those memories to life, for kids of all ages.”

The Camaro Hot Wheels® Edition debuted at the Specialty Equipment Market Association (SEMA) Show in Las Vegas on Monday. A special run of the Camaro Hot Wheels® Edition will be produced in the first quarter of 2013 – and like the collectable toys on which it is based – when they’re gone, they’re gone.

“It’s been nearly 20 years since I started designing cars for Hot Wheels and I have yet to drive one home,” said Felix Holst, vice president of creative for the Mattel Wheels Division. “Personally, I can’t wait to open the doors and see the Hot Wheels Camaro sitting in the garage.”

The appearance of the Camaro Hot Wheels® Edition echoes the cues that Hot Wheels enthusiasts recognise, including a vibrant, graphics-accented metallic paint scheme. The result is instantly recognisable as a Hot Wheels.

The Camaro Hot Wheels® Edition is available in V8 coupe with manual or automatic transmission, blending exterior cues of the high-performance Camaro ZL1 with a Kinetic Blue exterior colour and unique graphics. Exterior highlights includes a bunch of exciting add-ons like ZL1 rear spoiler

ZL1 front upper grille , Ground effects package, including front splitter and rocker treatment , Black 20-inch wheels , Two-tone matte hood graphic and rear taillight panel “blackout” graphic , Fender “flame” graphics and last but not the least Hot Wheels grille and decklid logos.

On the inside, a black leather-trimmed interior is accented with red and black seat stitching with the Hot Wheels logo embroidered on the front seats. The instrument panel and door inserts are black, with the Hot Wheels-style flame decal on each door. Hot Wheels Edition sill plates also distinguish the car, along with Camaro-logo premium floor mats with red edging.

The Camaro Hot Wheels® Edition features a 6.2L V8 coupled with a manual transmission that churns out 432bhp (318 kW) and 569Nm of torque, or an automatic which develops 405bhp (298 kW) and 556Nm of torque. The latter features fuel-saving Active Fuel Management.

The Camaro Hot Wheels® Edition, which comes with a seven-inch touchscreen full colour radio with Bluetooth hands free and audio streaming, will be available to order in Europe as of November 8, 2012. The package price for Europe will be announced shortly. 

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