Datsun to Make India Its Stronghold, Hints CEO

Datsun’s head, Vincent Cobee, has said that India will play huge role in increasing the company’s footprint on the world map. Nissan re-launched the brand worldwide a few years ago, starting from India. And though, the company hasn’t achieved much in the start, it still seems India as its future stronghold for exports.

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The targets countries include, SAARC nations and Southeast Asia that will be chiefly targeted in the coming years. Indicating towards the potential markets Mr. Cobee said “In a short-term, there are at least 10-15 countries we could consider. In Africa, if I sell Datsun Go, it will be made in India. It is not unreasonable to think that the Chennai plant will export Datsun to 10-20 countries; India will grow, export will grow, a good balance will be two-thirds and one-third of exports”.

He also explained that how Datsun was important for Nissan’s growth along with electric vehicles and Infinity reinforcements. He said that “The new territory in terms of geographical coverage is driven by emergence of middle class, very competitive price of around 10,000 dollars, which is where Nissan is not present, so the geographical expansion will be driven by Datsun. There is a structured, clear strategy for that.”

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Currently, Datsun is present in India, Indonesia, Russia and South Africa and it has a cumulative sales of 50,000 vehicles in 2014. In India, Datsun sells the Go and Go+, which will soon be joined by the Go Cross somewhere in mid-2016.

Read More: Datsun Redi-GO to Launch Next Year in India

Source: The Economic Times