Fiat inaugurates another dealership in Chennai

FIAT Group Automobiles India Pvt. Ltd inaugurated its exclusive dealership in Chennai. RDC Motors at Nandanam will be FIAT’s exclusive dealership in Chennai. The 5,760 sq ft showroom and a 15,000 sq. ft state of the art workshop are set up to ensure commitment to serve the customers beyond expectations.

The dealership was inaugurated by Mr. Enrico Atanasio, MD- Fiat India Speaking on this occasion, Mr. Enrico Atanasio said: “FIAT India views Chennai as a very strategic market and the inauguration of an exclusive dealership is in accordance with our strategy to capitalise on this potential. Chennai is also home to Chrysler India Automotive, its engineering hub for the Asia-Pacific region, and is the largest outside Turin and Detroit (Fiat-Chrysler headquarters).We are confident that our association with RDC Motors will play a crucial role in identifying the customer base and enhancing customer experience in Chennai. With RDC Motors, we are associated with a partner who has more than 25 years of experience and market knowledge of the automobile trade”

FIAT India is aggressively focussing on increasing its footprint in India and this launch is in continuation of its rapid expansion strategy. In order to offer excellent brand experience to both existing and potential customers FIAT India is opening an exclusive showroom and a workshop at Chennai with DSC Motors (parent company of RDC Motors) who are well known for their commitment to service.

FGAIPL is striving towards delivering world class sales and after sales experience along with developing strong consumer connect. With more than 25 years of successful history in automobile dealerships trade, DSC Motors (parent company of RDC Motors) was a natural choice, said Mr. Atanasio. The dealership exclusively caters to FIAT India and will retail its two existent models: Linea and Punto and its Absolut editions. The launch of this dealership is the latest episode in FIAT India’s commitment to expanding its network in the country.