Fiat India plans new strategy for India to increase car sales

Published On Dec 30, 2010 03:36 PM By Vidyadhar for Fiat Linea

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Fiat India which is currently in alliance with Tata Motors, sells its cars across country under the partnership with the Indian counterpart but now it plans to develop its own strategy for the domestic auto market. The Italian auto manufacturer is working towards the new strategy to pick up the drowning sales graph of the company's car in the domestic auto market. As per the new marketing strategy it will be working towards making new promotional initiatives and marketing for a stronger car brand image and also increase on the sales and service network in India.

Fiat India has big plans to capture a major market share in India. The Italian craftsman plans to sell almost 1,30,000 units every year by 2014. The auto company is also working towards a new technology which it wishes to establish in the small car segment of under Rs 2 lakh. Fiat India is focusing on covering the small car market in India wherein will compete against Tata Nano ad Maruti Alto and the likes.

As per the auto industry experts, Fiat India's moderate performance in the Indian auto market is because of it drowning sales and poor sales and service network. Fiat in India uses Tata's network for sales and service of its cars. The Tata Motors and Fiat are in joint venture with equal partnership. As per the reports, Fiat India is way behind its set sales target of 50,000 cars for this fiscal year. But its weak sales and service network did not allow the company to achieve the target.

The Italian car maker has five car models in the Indian auto market Fiat Grande Punto, Fiat Linea, Fiat 500, Fiat Palio Stile and Fiat Palio Stile Multijet. Among these car models only two stand out in the Indian auto market.These are Fiat Linea and Fiat Grande Punto.

Fiat India, recently enjoyed a light moment as it saw a participation of 125 enthusiast from various parts of the country. Around 60, Fiat cars participated in the event which commenced in Pune. Fiat India is keen to establish itself again in the Indian auto market.

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3 comments

arif

Jun 16, 2011, 12:03:00 PM

I am Linea owner and happy with my car. Altough Fiat cars are really good and have solid build, the reason of their lacking popularity in indian car market is mainly due to their weak after sales support. TATA dealers are treating the FIAT customers badly and they encourage the new enquiries for FIAT to buy TATA products. I believe that if FIAT needs to capture the indian market, then they need to do : Good advertisement in media, proper car reviews,start their own dealership and service centers across india, give more models to india, new engines (1.6 Multiget) etc. Else, we will see the unfortunate death of this good car brand again in India soon.