Fiat launched two new variants of Grande Punto

True to its commitment of offering customers top class automobiles, FIAL (Fiat India Automobiles Limited) today announced the launch of their two new Fiat Punto variants: Fiat 1.2 FIRE Dynamic and Fiat 1.2 FIRE Emotion in the heart of the premium petrol hatchback segment.  With the launch of these two Fiat Punto variants, the company can now woo the Indian consumer with an irresistible offer  - an array of features present in the new variants and the bold pricing of these cars.

Fiat Punto is best selling super hatch offers incredible standard high end features like Tilt Steering, Front Power windows, Fire Prevention System, and Programmed Service Reminder in its entry level 1.2 Active variant. Apart from these, the 1.2 Dynamic variant will also offer rear power windows and central locking system. As a special introductory offer, the 1.2 Dynamic will also come fitted with an exclusive CD/MP3 player, for limited period of one month.

Meanwhile, the 1.2 Emotion variant will go beyond the Dynamic to come with an integrated audio system with 4 speakers, electric mirrors, fog lamps, dual tone dashboard and split seats amongst a host of other impressive features. With a majority of the B plus segment consumers in India being value conscious, the Fiat Punto 1.2 Dynamic, priced at Rs. 4.57 lakhs and the Fiat Punto 1.2 Emotion, priced at Rs. 4.87 lakhs (ex-showroom Delhi) offer the ‘real’ and ‘complete’ deal. The Fiat Punto 1.2 FIRE, with BSIV compliance also boasts of an improved fuel efficiency of 15.2 kmpl. With no other auto major offering such top end features at such nominal pricing, Fiat’s new variants pack a powerful punch. The widest range of 9 variants in the Grande Punto is a true testament to Fiat’s continual focus of giving the customers exactly what they desire.

In India, the Fiat Punto is positioned within the same auto segment as the Hyundai i20, Honda Jazz and the VW Polo.

Speaking on the occasion, Mr. Rajeev Kapoor, President & CEO, Fiat India Automobiles Ltd, said,” The Premium Hatchback segment has seen a lot of activity and witnessed a strong growth of 59% in 2009. Our new variants are a response to our customer’s requirement of feature laden cars at reasonable prices. These impressive variants also give us a great opportunity to expand our presence in the B plus market segment which is one of the most important ones in India. With these launches, we are confident of providing to the consumer yet another memorable automotive experience like no other, courtesy Fiat.”

Fiat Punto 1.2 Dynamic and 1.2 Emotion promise the consumer of supreme comfort with the car being one of the largest in the hatch back segment. Its significantly robust build and impressive low end torque will provide a customer with one of the safest and most comfortable drives available today. In addition to this, the new variants also have a 2 year unlimited kilometres warranty and a 15,000 kilometres service interval which is the longest service interval available in the segment and results in much lower cost of ownership. Consumers will have the option of choosing from 8 electrifying colours: Bossa Nova White, Exotica Red, Minimal Grey, Hip Hop Black, Medium Grey, Electric Blue and 2 new Premium Colours: Fox Trot Azure and Tuscan Wine.

Where the Fiat Punto 1.2 Dynamic model coming with a price tag of Rs 4.57 lakhs, the Fiat Punto 1.2 Emotion is available with price tag of Rs 4.87 lakhs.

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