Fiat Linea sparkles at the Lakme Fashion Week
Published On Mar 15, 2011 02:43 PM By Ritesh for Fiat Linea
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Fiat made an emphatic style statement as the exclusive automobile partner of the Lakme Fashion Week. Ace Designer Little Shilpa stylized Fiat Linea with sparkling embellishments that perfectly complimented its association with the fashion extravaganza, The Lakme Fashion Week. Fashionistas and style-czars were dazzled by the glamorous showcasing of the stunning Fiat Linea.
Fiat’s association with Little Shilpa to dress up the Fiat Linea as the show car underpins its commitment to redefining luxury and performance. Akin to the striking Fiat Linea, leading fashion designer Little Shilpa is known for redefining fashion precincts, setting unprecedented trends and having a futuristic approach to style.
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The Fiat Linea redefines luxury with its classy exterior, plush interior, and advanced technology. The car offers a perfect blend of sophisticated style, guaranteed performance, class leading comfort, and all-in-all an outstanding ride. Its association with Lakme Fashion Week appropriates this social stature along with reinforcing its position in the lifestyle segment.
Speaking on the association, Mr. Rajeev Kapoor, President & CEO, Fiat India Automobiles Ltd. said, “Our collaboration with Lakme Fashion Week as the exclusive automobile partner offers us an ideal platform to showcase the avant-garde automotive design and splendor of the Fiat Linea. The quintessence of this association emphasizes our deep commitment to continually setting new benchmarks by creating luxurious products for people with superior demands. We are happy that India’s leading accessory stylist Little Shilpa has elegantly reinvented the stunning Linea further enhancing the oomph factor of the car and making it the true show stopper of the fashion week”
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Little Shilpa added, “I feel very privileged to be associated with Fiat. The Linea’s sleek silhouette, sophisticated contours and unique style is hugely inspiring for creative minds. With increasing Fiat Linea’s fashion quotient as the brief, I decided on the usage of the shimmering crystals in my design for the Fiat Linea, accentuating its beauty further”
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