Fiat stand-alone showrooms to open by FY2012

Currently, Fiat is selling its cars in collaboration with Tata Motors. But now, Fiat India has decided to open up its own showrooms in the country by the time of third quarter of 2012. This information was provided by the CEO and president of Fiat India Pvt Limited, Mr. Rajeev Kapoor. As per Mr. Rajeev Kapoor, the firm is in talks with all the dealers to set up Fiat India’s stand showrooms within the current dealerships. However, this procedure will be done on pilot basis initially and then it would be fully operational by the third quarter of 2012. It is pretty sure that having separate showrooms for Fiat cars will certainly provide Fiat India its own identity and will assist the firm to focus more on its quality products.

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Furthermore, this would also help Fiat India to sort the issues that it is currently facing with the joint dealership. Recently, Fiat India made an official announcement regarding restructuring the management , which means creating 4 sovereign geographical regions for its global business. Mr. Michael Manley is appointed as the head of the Asia Pacific region. These changes will come in effect from 1st of September and Mr. Kapoor has is confident that this will have a positive impact on the Indian business of the firm.

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The manufacturing facilities of Tata Motors and Fiat India are manufacturing cars like Fiat Punto ,Fiat Linea along with Tata Manza and Tata Indica range. The engines for these carts are also manufactured at the same plant. But, rumor has it that the firm is in talks with the leading car maker, Maruti Suzuki India to manufacture engine for them.

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