Fiat to celebrate Coffee Festival in India

Fiat Group Automobiles India Pvt. Ltd has announced the opening of a two month Coffee Festival. The festival commencing at the FIAT Caffe at 42 Janpath, Opp. STC Building, Connaught Place, New Delhi will comprise of a series of events such as a performance by an Indie Band, stand up comedy, open mic night, cupping workshops and lots more from late January to mid March.

From the centre pieces on the table to the mugs and cushion covers, the decor of the Caffe will transport the audience to a coffee world never seen before. The pictures hanging on the wall will narrate the history of coffee and showcase some remarkable coffee facts that are bound to surprise the audience. Coffee lovers will have the opportunity to hone their coffee brewing skills by attending special coffee cupping and recipe sessions under the expert guidance of Lavazza’s Baristas. The highlight of the festival will be an enthralling performance by an indie band led by front man Sanchal Mahal. A stand up comedian will perform at the festival and is set to dish out his witty one liners to keep the audience in splits.

Speaking on this occasion Mr. Enrico Atanasio, MD of FIAT Group Automobiles India Pvt Ltd said, “The launch of the Coffee Festival at FIAT Caffe is an integral part of our strategy to showcase our commitment to the Indian market. With the launch of the Coffee Festival, we are looking at promoting the Caffe as a classy but yet engaging hang out which will build a connect with the audience and entertain them while they sip and brew some authentic Italian coffee.”

The FIAT Coffee Festival is a compelling marketing activity initiated to create continuous conversations around the brand and also aims at making a bold & crisp statement about its presence in India. Globally, FIAT has several Caffes to showcase brands like Ferrari, Lancia, Alfa Romeo and Maserati but India is the only country in the world to house two FIAT Caffes.

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