Force One advertisements rolled out ahead of its launch

The new tactic adopted by the auto companies’ is internet campaigning, in order to improve their sales prior to their vehicle launch. New Maruti Swift and Chevrolet Beat Diesel have already launched their website to generate the anticipation amongts the buyers prior to its launch. Now, we have Force Motors following the same route to ensure the success of their new SUV, Force One's upcoming launch which is slated sometime in August, this year. Unlike the wholly dedicated websites for all new Maruti Swift and Chevrolet Beat Diesel, Force Motors are using hoardings to attract the prospective consumers’ attention by revealing only the lower portion of the SUV, though there are many leaked images of the Force One SUV on the internet.

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On the hoarding, one can see the punch line running “Be the Force” accentuating on the brute force, the Force One SUV is thought to possess. The lower portion of the Force One SUV revealed on the hoarding shows its head lamps and grille. The Force One SUV is expected to be powered by a 2.2 litre diesel engine manufactured by Daimler and speculated to cost around Rs 12 lakhs in the entry-level SUV segment, with a massive road presence. It is believed to have spacious interiors with enough leg space. Another interesting feature of Force One SUV is, it has dual-vents air-conditioning in all three rows.

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Earlier this month, Maruti India and General Motors India have created teaser websites for their upgraded version of Maruti Swift and Chevrolet Beat Diesel, where the bookings ahead of their launch are encouraged.Force One is apparently the first advancement of the Force Motors in the SUV segment. The Force Motors are turning over a new leaf by placing the advertisements, a new trend adopted by the carmakers to attract the customers in the otherwise subdued auto market, well ahead of its launch to make its Force One SUV, a success in every possible way.

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