Ford announces Ford Figo Discover Smart Drive

Published On Dec 10, 2010 06:47 PM By Vikas for Ford Figo 2015-2019

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Ford Figo, drive the pleasure in God's Own Country, Kerala. The company generated huge success by the Discover Smart Drive all over in India in the festive month of October and received an overwhelming response from the people. The company wishes to again start the event as the car aficionados love to drive Ford Figo. Witnessing the popularity of the event, American car brand plans to again start the Discover Smart Drive but at the regional level this time. The company will begin the drive from one of the most famous tourist destination spots in India, Kerala.

One selected lucky couple will get to drive the specially painted Ford Figo by the well known artist and anchor Harun Robert. The couple can drive the car almost 600 kms on a 5 day tour at Calicut, Trivandrum, Trissur, Kochi and Kottayam. The journey will be exciting as it will be a memorable time for the couples and they will also get to participate in various functions organized by Ford dealers at respective places.

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To be a part of this exciting journey, a couple has to fill and submit a form by 11th December, 2010 before midnight. The company is already running another special and unique scheme “December Dhamaal” which is its new strategy of promoting its cars. The event includes sales and various prices to be won on a purchase of some selected Ford cars. In the 10 day event, Ford opened its dealership from 8 am till midnight on the 4th and also provided various gifts upto 1 crore rupees to be won.

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The American car brand, rules the Indian auto market with four models, the stout and savvy Ford Endeavour, the premium SUV, the sedans Ford Fiesta and New Ford Ikon and the best seller Ford Figo, the hatchback. Ford Figo is the company's best product so far, in terms of sale in the Indian auto sector. The company has till now rolled out more than 50,000 Ford Figo in the Indian market since its launch in this year. Ford has priced its best seller at Rs 3,49,900-Rs 5,29,900 (ex-showroom, New Delhi).