Ford Figo to be launched by next month

Ford India, a subsidiary of US based automaker Ford Motors announced on Tuesday that it would launch Ford Figo by the month of March in the country. Ford India is also expanding its dealership facilities here to enhance market base for Ford Figo model so that a large market space can be provided to it in India. The compact segment covers more than 70 percent of the cars sold in India and it includes popular cars in India like Maruti Alto, Maruti Swift, Maruti Ritz, Hyundai i20, Fiat Punto and Honda Jazz. Ford India has a 2 percent market share in the country and it sold 24,186 units of its cars in the first 10 months of this fiscal.

After expanding its dealership base in India the Ford India will have 164 dealerships in total located across 97 cities in the country. The number of cities with Ford outlet has increased by more than 30 percent in last two years. Among these 28 new outlets of the company, 14 will be offering full 3S (Showroom, Sales and Service) facilities, while seven dealerships will be service workshops providing a full range of mechanical services. The remaining seven new outlets are sales showrooms which will have full Ford vehicle line-up.

Production of Ford Figo model has been started at company's Chennai plant and as the plant will reach to its maximum capacity it will recruit new employees there. Alan Mullaly, Ford Chief Executive unveiled Ford Figo model in the month of September last year in India and it is expected to be launched with a price tag of Rs 3.5 lakh to 5 lakh range.

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