Ford Figo tops J.D. Power Asia Pacific Vehicle Dependability Study 2013

Ford India's flagship hatchback Figo has won yet another honor by grabbing the top rank in the latest results of the prestigious J.D. Power Asia Pacific India Vehicle Dependability Study (VDS) 2013. Ford Figo defeated vehicles like Maruti Suzuki Ritz, Hyundai i20, and rated as India's most dependable premium compact vehicle, surpassing the industry average score of 270. The study ranks vehicles from across segments for dependability based on an extensive research encompassing 169 factors.

“Quality is a key cornerstone of our brand promise and this recognition further strengthens our commitment to laser sharp focus in delivering quality products and services to our customers. The award reinforces the Figo’s reputation as a reliable, substantial vehicle with outstanding value for money,” said Joginder Singh, president and managing director of Ford India.

Ford Figo is widely acclaimed as one of the best vehicle in its segment, known for its best-in-class quality features and value for money. It has found a place in the prestigious Limca Book of Records 2012 as the most awarded car in India in its debut year. Exported to 37 international markets, Ford Figo has established India as one of Ford’s preferred locations for a world-class manufacturing centre.

The Ford Figo is a complete package for its buyers as it provides best in class space, AC and first in segment Bluetooth connectivity. A nimble well-engineered steering and suspension, responsive engine and light and precise steering also make the Figo a fun-to-drive car. The latest VDS ranking of number one position in the competitive premium compact segment validates the Figo’s offer of world class reliability in addition to its Smart features, Safety and Green, fuel efficiency.

The Ford Classic also found a mention in the Midsize-Car segment scoring over the industry average in dependability. The 2013 India VDS Rankings included 61 vehicle models spread across 11 market segments and its rankings are the result of extensive evaluation of feedback from over 7,000 customers in 25 cities across India. The study, now in its sixth year, measures dependability based on the number of problems reported per 100 vehicles, with a lower score reflecting higher long-term vehicle quality.

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