Ford India in celebration mood as Figo turns two on 9th March 2012

Modified On Mar 06, 2012 01:45 PM By Ritesh for Ford Figo 2015-2019

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Ford India is literally overwhelmed with joy! Its most admired car, Ford Figo hatchback will turn two on March 9th 2012. And to celebrate this joy, the car maker plans to give return gifts to all those who drop in at the Ford dealership to celebrate Figo’s 2nd birthday. Ford Figo came into existence first as European Fiesta hatchback in the global market, but then this model was discontinued. Ford brought in this car as Ford Figo in India and it literally tuned Ford India’s fortune. With Ford Figo, Ford India has completely transformed its image in the domestic market. Earlier, Ford was considered to be one of the most expensive car brands to own and sustain.

Ford Figo

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But, since the time Ford Figo has been launched and the company has put more focus on localization tactic, it became one of the most loved hatchbacks in the B+ segment of the Indian car market. More charm was added with the under Rs. 4 lakh price tag. It took no time for Ford Figo to mesmerize consumers in India and becoming the best selling model for Ford India. The affordable and easy on pocket price tag of Ford Figo managed to fetch more admiration in the country. Being cheaper than the biggest selling hatchback in India, Maruti Swift, Ford Figo became a charmer altogether. Another feather to Ford Figo’s cap is that it is offered in both diesel and petrol engine alternatives.

Ford Figo

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The petrol variant of Ford Figo sports a 1.2 litre of engine that churns out 71BHP of peak power with 102 Nm of torque, whereas the diesel variant is accompanied with 1.4 litre of engine that produces 67 BHP of power with 160 Nm of Dura Torque, which promises higher fuel efficiency and minimalistic turbo lag. Therefore, with so many features and being offered in both diesel and petrol variants, Ford Figo has certainly changed the entire scenario for Ford in India. Therefore, Ford Figo turning two certainly calls for a big celebration!