Ford India Launches Refreshed Figo at Rs. 3.87 Lakh

Ford India has launched a refreshed Ford Figo ahead of the festive season, the upgraded hatch starts at Rs. 3.87 lakh for petrol and Rs. 4.83 lakh for diesel (Ex-Showroom New Delhi).

Whats new in the 2014 Figo refresh

• On the outside, Figo gets gun-metal color 14-inch alloys and side blinkers on ORVMs (Outside Rear View Mirrors) along with chromed Figo moniker on the front fender.
• On the inside, the Kinetic Blue color Figo gets a unique Cyber Blue color trims like the center stack, door pull handles along with a new dual-tone seat upholstery. Apart from the Kinetic Blue color, the remaining color gets satin-aluminum interior finish (instead of cyber blue) along with new dual-tone upholstered seats.
• The refreshed Figo with all the above mentioned changes comes in eight vibrant colors - Kinetic Blue, Diamond White, Moondust Silver, Chill Metallic, Panther Black, Smoke Grey and two recently added colors Mars Red & Paprika Red.

Speaking on the launch of upgraded Figo, Vinay Piparsania, Executive Director Marketing, Sales and Service at Ford India, commented, “Ford Figo has caught the imagination of first-time car buyers since its launch and continues to remain one of the most compelling offerings in its segment. Just as life keeps getting better, the enhancements made in Ford Figo make it more appealing for customers ahead of the festive season.” He further added, “The refinements to the updated Figo complement its superior performance, smart technology, uncompromising fuel-efficiency and competitive cost of ownership. With the refreshed look, we are adding even more style to the Figo, which is highly regarded as a reliable vehicle with an outstanding value-for-money proposition.”

It still features best-in-class AC along with the largest boot-space in the segment making it a value for money offering. Moreover, company is also featuring ‘Happy Pocket Service’ with comprehensive scheduled service at a transparent and competitive price starting at only INR 2,199 while the hatch comes with two-year or 100,000 kilometer warranty. The hatch also features first-in-class Wi-Fi hotspot and Bluetooth phone integration.

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