Ford India posts 24 percent sales rise in July

Indian arm of American car maker Ford registered 24 percent growth June 2014. During the month, the manufacturer retailed 15,282 vehicles in combined domestic wholesales and exports, as compared to 12,338 vehicles sold in the corresponding month previous year. The exports grew to 7,690 units from 4,471 vehicles same time a year ago, while the domestic sales witnessed a marginal fall at 7,592 units, up against 7,867 units sold in July 2013.

“There are several indicators to suggest a gradual revival in customer sentiment in the past few months, including cues from the stock market and a steady improvement in manufacturing index,” said Vinay Piparsania, executive director of Marketing, Sales and Service, Ford India. “As we approach the festive season, we expect a significant increase in footfalls at Ford showrooms across the country. We have improved supplies to expedite deliveries for all our models, including the bestselling EcoSport, to meet the expected rise in demand in the coming months,” he added.

Quite recently, Ford launched an Innovate Mobility Challenge Series in eight different locations across the globe, including Mumbai, Delhi and Chennai in India. During the challenge, developers will be using Ford’s Open XC program to create mobile phone applications that leverage vehicle data and real-time infrastructure information, such as traffic bottlenecks, for the benefit of fellow drivers. Every region would have a specific challenge to tackle, and then winners will be chosen by a panel of Ford executives and local experts.

Few days back, Ford opened a new part distribution center in Kolkata. Joined with the rest three part distribution centers covering almost entire nation – Delhi (North), Mumbai (west), Chennai (South) and now Kolkata (east). This ensure increased pan-India reach and considerable reduction in time of acquisition of spares. To know more, click here.