Ford India retails 6,053 vehicles- registering a growth of 51 percent

Ford India's combine domestic wholesales and exports for the month of May 2014 stood at the 12,288 vehicles. The American manufacturer sold 6,053 units in May 2014 as compared to 4002 units last year, thereby witnessing a growth of 51%.  In terms of exports, the company shipped 6235 units as up against 1991 units in May 2013.  Ford India also resumed booking of its highest selling compact SUV Ford EcoSport.

Vinay Piparsania, Executive Director of Marketing, Sales and Service at Ford India said,“A stable government is a positive development for overall economic and business sentiment in the country. We are hopeful that the new government will support ongoing industry-friendly initiatives like the excise duty reduction and look at further positive measures to improve consumer sentiment.” He further added “We would look forward to the new government undertaking measures such as introduction of GST, rationalization of taxes and encourage foreign investment to promote sustained growth of the economy and the automotive sector.”

On the overwhelming success of EcoSport, Mr. Piparsania said, “With over 50,000 units of the EcoSport delivered, we have significantly reduced the waiting period and are pleased to extend the opportunity to book the Ford EcoSport to more customers.”

In the month of April, the 'Blue Oval' company launched its 2014 Ford Endeavour with a price tag of Rs  Rs.19.83 lakhs (ExShowroom, Delhi). The facelifted Endeavour is available in three different variants - 4x2 MT, 4x2 AT and 4x4 AT. Mechanically, the 4x2 MT comes fitted with 2.5-litre Duratorq engine mated to a 5-speed manual transmission while the 4x2 AT and 4x4 AT houses 3.0-litre Duratorq engine coupled to 5-speed automatic transmission. 

At the launch of 2014 Ford Endeavour, Mr. Nigel Harris, President Ford India, said “At Ford, we are committed to delighting customers through continuous improvements in our products. Endeavour is a trusted nameplate and holds a special place in Ford India’s product portfolio. It has remained a vehicle of choice for customers who desire a dependable, muscular, rugged yet comfortable and safe SUV. The 2014 Ford Endeavour has been made more stylish, dynamic and comfortable while retaining its core DNA of an all-terrain vehicle.”

Moreover, the manufacturer is also planning to launch the 2014 Ford Fiesta in upcoming months. This next generation Ford Fiesta made its Indian début at the 2014 Delhi Auto Expo where is gathered an overwhelming response from the visitors and automobile experts.