Ford India sells 12,576 vehicles in February

Ford India sold a total of 12,576 vehicles (domestic wholesales and exports) in February, compared to 12,253 vehicles in the corresponding month last year. While the domestic wholesales were at 5,959 vehicles in February 2015 against 6,799 units in the same month last year, the exports grew to 6,617 vehicles compared to 5,454 units in February 2014. Ford has also been testing the next gen Figo hatchback and Figo Aspire sedan in India and is hoping to get sales chart growing with these cars launches. The Figo twins is expected to be launched in mid 2015 with the new Endeavour also would be launched later this year.

“We welcome the government’s clear focus on promoting infrastructure and investment as indicated in the Union Budget. This will have an indirect effect on the growth of the automotive sector, which is one of the biggest contributors to GDP. We also compliment the government for outlining the roadmap for GST implementation. A concerted effort to strike a balance between economic and social indicators for growth has been outlined by the Government, which is certainly positive and encouraging,” said, Anurag Mehrotra, executive director, Marketing, Sales and Service at Ford India.

“We hope that the government will continue its pro-consumer, industry-friendly reform policy and introduce measures such as lowering interest rates to boost demand in the auto sector.” he added.

In February, Ford inaugurated the first-of-its-kind Vehicle Personalisation Centre that offers a host of superior quality, premium vehicle personalisation options for new Ford EcoSport buyers. Ford India also appointed Eureka Ford Parts as its exclusive distributor for Ford Genuine Parts in Tamil Nadu last month. Eureka Ford Parts is the second exclusive distributor for Ford Genuine Parts as Ford had appointed its first genuine parts distributor for Delhi in November last year. The company plans to expand the retail distribution network to Karnataka, Maharashtra, Kerala and East of India.