Ford to launch eight more models by 2015 priced between Rs3.69-Rs 5.57 lakh

Ford India which had been ecstatic with the Ford Figo’s performance in the Indian car market, has designs to introduce more hatchbacks by 2015. Hatchbacks, which are the most sought-after cars in India had been Maruti India’s and Hyundai India’s forte so far, but during the recent times, the big brands for example Mercedes, General Motors and Toyota are now into hatchback manufacturing to woo the customers towards their own brands. Ford India has gone one step ahead with its notion to penetrate into the tier II and Tier III cities to enhance their sales. The Ford India has also made it clear that the eight new model launches which are in pipeline right now are most likely to fall in the range of the Ford Figo price of Rs 3.69 –Rs 5.57 lakhs.

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Joseph R Hinrichs, President of Ford Motors of Asia Pacific and Africa has confirmed that, most of the eight models due by this mid-decade are hatchbacks, and 70% of the revenue is generated from the hatchback segment in India. This auto major has apparently increased their share price from 1% to 3% currently. Ford India, which sold 83,887 cars in 2010, is almost three times it car sales in 2009. Ford India’s Ford Figo alone has been responsible for car sales of more than 60,000 units. Mr Hinrichs also expressed his hope saying that, Ford Motors expects one –third of its sales to come from Asia Pacific and Africa regions by 2020. As of now, Asia Pacific and Africa regions, together account for one-sixth of the total annual sales. Seemingly, Ford India mulls to introduce over 50 vehicles launch in Asia Pacific and African region by 2015.

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Ford India has recently announced its decision to set up its second plant in Gujarat along with its intention to change its headquarters to New Delhi from Chennai. Mr Hinrichs had commented that the new plant is the key to realize their growth strategy in India, which is one of the most happening places in the world.

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