Ford’s Discover Smart Drive Winners Celebrate in Figo in Nepal

After resonating in thousands of hearts through 28 cities covering 6400 kms across India over 8 days, Ford Figo Discover Smart Drive  Season 2 arrived at the home of the Himalayas, Nepal for its final celebratory leg. Discovering the Everest of driving in Nepal are the winners Team Bhaigiri, Gaurav and Gunjan Juyal who drove the phenomenal Figo from Mumbai to Kochi in the Indian leg. "2011 has been an amazing year as Figo became the most awarded car ever in India and a star on social media sites while captivating 130,000 customers across India and customers in 30 countries where the Figo is currently being exported.

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We are delighted to share Figo’s popularity and substantiality in Nepal through the popular Discover Smart Drive which this time is going international to give the final winners an opportunity to explore the Everest of Driving in Nepal, said N. Raja, vice president, sales, Ford India during the flag off ceremony at GO Ford, Nepal. Earlier this month, Ford’s Discover Smart Drive Season 2 was kicked off in India simultaneously from Jammu, Lucknow, Mumbai and Chennai traveling in four legs - North to West, North to East, West to South and South to East corridors respectively. During the exciting carbon-neutral journey in Figo, the drive traversed through various cities, engaging participants and generating excitement amongst the fans, ultimately creating memories worth a lifetime for all. For 8 days, the 6 amazing participants had loads of fun and adventure. The ultimate winning team Bhaigiri will be engaging with Figo fans in Nepal as they hit the road in Kathmandu..

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Team Bhaigiri, during the next three days will explore scenic Nepal in smart Figo visiting famous locations like Pashupatinath temple, Durbar Square, Hanuman Dhoka, Vishnu Varupa etc. Thrilled about their drive in Nepal, Gaurav and Gunjan Juyal said, “At 30,000ft, victory never tasted better. We had the best time of our life in those 8 days of DSD 2 in India and we hoped that the experiential drive should never come to an end. It’s like a dream come true to win and get yet another opportunity to drive India’s favourite small car Figo through Nepal.” “Nepal was amongst the first export markets and it’s heartening to see that the Figo is not only loved in India but desired beyond Indian borders with its footprint across 30 international markets. We thank our customers in Nepal, India and other export markets for their confidence in the product’’ added Raja. Ford India made the entire DSD Season 2 a whole lot more experiential by roping in fan participation, both online and offline, as an important component of the drive Ford Figo Discover Smart drive is focused around real people and real experience. The tasks and the exciting journey undertaken by the passionate teams can be followed real time via social media channels. Through the 10 day campaign, 30000 new fans were added to the facebook community.

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