Goodyear India Awards Ford Figo to Lucky Consumer
Published On Dec 22, 2010 03:14 PM By Vikas for Ford Figo 2015-2019
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Goodyear India, the leading tyre brand in the domestic car market, reached the final stage of its “Goodyear Wheel of Fortune” the consumer promotion campaign. In the programme, the tyre company awarded the grand prize, a hatchback Ford Figo, to Kailash Negi from Sri Nagar.
As per the ongoing campaign, in the past two months time the buyers who purchased Goodyear's recently introduced DuraPlus and Assurance tyres, were given instant gifts such as branded glares and a a Ford Figo as the grand price to be won in the lucky draw across country. Other than the big award, the tyre company also gave away 29 various other lucky purchasers with varied prizes such as GPS navigation devices, Blackberry cell phones and LCD screens. The tyre company Goodyear conducted the lucky draw by using the automated computer software to ensure equanimity and neutral choice of the winners in the contest.
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D P Singh, the Vice President for Consumer Tyres said that, the company is elated to receive an over whelming response from the buyers. He also congratulated the winners of the contest. He further said that all the buyers who chose the new tyres were winners for the company. The product ensures confidence with the Assurance's superior gripping technology and the customers can also enjoy saving with the DuraPlus, the company's best product which offers high mileage.
Goodyear is known for its new marketing ideas such as Fast Aid, the free on road help for the regular consumers of the tyre company. The buyers who will select DuraPlus, Assurance and any other passenger car tyres automatically are signed up under the new road help program.
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Singh also said that, the company wishes to help each and every buyer by helping them with the new market-back vehicle innovation which is affixed with latest technology. He further added that, Goodyear also strives for tension free driving pleasure.
Goodyear is an established tyre brand company working with 57 facilities in as many as 23 countries across globe. The company has two research and innovation centres in Akron, Ohio and Colmer-Berg, Luxembourg which constantly develop sophisticated products and deliver dutiful services to its valuable customers.
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