Hyundai Encourages to Live Brilliantly

Hyundai’s all new campaign is grabbing eyeballs with its entirely new concept to ‘Live Brilliant’. The campaign’s aim is to basically connect to its users on a more personal level where they share their Hyundai stories with the brand. The ‘Live Brilliant’ initiative is about valuing the users’ emotional and sentiment values with the car they own. It also highlights “New Thinking New Possibilities” to support more such core values with the brand.  Hyundai understands the fact that a car has a lot of memories and emotional values attached to it and to be a part of such personal experiences will get them closer to their audiences.

Hyundai recognizes that brilliant experiences have sentiments attached to it that come with people and not things. Keeping in mind an individual’s emotional values, this initiative is categorized in four major forms. ‘Live Brilliant’ individually, with family, with your loved one and with friends. This digital campaign will encourages the users to share their brilliant lives with them on social platforms. The users will be felicitated with ipod shuffles to share their individual experiences. With Hyundai’s campaign, living brilliantly is the way of life!