Hyundai features EON in Don2, organises test drive program

Lucky Hyundai, where Don2 movie released yesterday came just ahead of the 2012 Auto Expo. It has turned out to be more than what Hyundai India has bargained for as Shah Rukh Khan is not just the lead actor in the film, but also a brand ambassador for Hyundai India. Hyundai India apparently seems to have decided to make the most of the situation. What can be a better time for Hyundai India to introduce a special test drive program to pump the sales of their latest small car Hyundai Eon which also featured in the film.

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It is the Hyundai dealers in India who have come up with this excellent plan to ramp up their sales given their relationship with the veteran actor. Each and every participant in the program is destined to receive a poster of the latest action flick of Shah Rukh Khan, Don 2. And if the participant is lucky enough he might even get the hands on a couple of Don2 tickets for the movie. Hyundai has taken the opportunity to use the latest Shahrukh Khan flick to advertise three of its car models Hyundai Eon, new Hyundai Santa Fe and  Hyundai Sonata.

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What else can Hyundai ask for, when the hero himself drives the premium Hyundai Sonata sedan while Priyanka Chopra who happens to be the leading actress in the movie drives the Hyundai Santa Fe SUV. Hyundai India will be launching the new Hyundai i10 and i20 at the 2012 Auto Expo apart from the Hyundai Veloster sports car and a new Hyundai Concept SUV at the Delhi Auto Expo.

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