Jaguar aims better share in India

Jaguar with its parent company Tata Motors is working hard towards the Indian auto market. the British auto maker has shown great interest in having better position in this growing market. the company is targeting its premium car segment which is also one of the fastest growing segment on globe. Tata Motors took over the hold of Jaguar from and Land Rover from Ford Motor through an investment of $2.3 billion. The transaction took place three years back.

As per a report, Adrian Hallmark who is the Global Brand Director of Jaguar has commented that the company is looking forward for better position in the Indian auto market. he also said that Jaguar is to hire 1,000 engineers who will be working on its new models. He said that this new project will be targeting globally and will be based on more enhanced and improved technology.

He said that the Jaguar XF launched four years back was able to register good growth in market. with this the company was able to stand as a strong British company and now the plans will be to make it a competitive global player.

The reports suggest China to be the top priority destination for the company with a growth of 47 per cent. The reason behind China as prior target to US n UK is its growing luxury car market. the Chinese luxury car market is as big as the Europe and UK markets.

Hallmark also said that this is going to be an effective market for its Jaguar XJ, Jaguar XF and Jaguar XK in the coming time.

Read More on : more on Jaguar XF