Jaguar Land Rover to add new cars in China, Russia to boost sales

In order to strengthen its position in the luxury car segment across globe, Jaguar Land Rover (JLR), the subsidiary of Tata Motors Ltd, proposes to launch new models in China and Russia. This will also help push up sales and compensate the downsizing sales in United Kingdom and other European Countries. Notably, Tata Motors bought JLR from Ford Motor Co. in June 2008 and has all four Jaguar cars in India and four out of six from the Land Rover portfolio.  

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This revelation was reportedly made by Mr. Kenneth Gregor, Chief Financial Officer, Jaguar Land Rover. Mr. Gregor was excited to inform that JLR is soon going to launch Range Rover Evoque along with new Jaguar XF and Jaguar XJ in the month of September this year in UK. Mr. Gregor expected that this will help to increase the sales of company. He further added that its quite possible that the profit margin earned by Range Rover Evoque may be better than the Land Rover Freelander but there are chances that it will be less than as compared to the profit margin earned by Land Rover Range Rover Sport. Mr. Gregor also informed that so for JLR has been successful in getting 18,000 pre order booking for Range Rover Evoque in UK, and therefore to boost up the production company is appointed 2000 more temporary employees to help in the production process.

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According to the reports the sales of JLR in China exhibited an increase of 36%, from 6,300 units to 9,900 during the first quarter of financial year. Inspired by this progress JLR is speculating to increase the number of its outlets from 50 to 100 in the Chinese market. The same reports of hike in the sales of JLR in Russia depicts that the total sales increased from 2,300 units to 3,600 units in Russian market.

Whereas on the contrary the sales of JLR declined to 10% while the sales of Land Rover increased to 12%. Commenting on this Mr. Gregor reportedly said that the main reason of decline which appears at first instance are due to two reasons first is economic crises in the UK and European countries and  second is company’s concentration on the upcoming models of Jaguar XF and Jaguar XJ. However Mr. Gregor hopes that with launch of new model the sales of JLR will also increase.

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