JK Tyre presents ‘Join the Class’

JK Tyre & Industries Ltd. proudly presents ‘Join the Class’- a first of its kind loyalty programme in the tyre industry to acknowledge the continued support of its channel partners. Join the Class is an exclusive 3 year national program by JK Tyre to appreciate and recognize relentless support the cooperation and outstanding performance of their channel partners which has in turn helped the company in scaling new heights. In the first phase, over 400 channel partners from across the country have been accredited  on the basis of their performance and the company is handing over to them their dream cars which range from a Mercedes, BMW, Skoda, Volkswagen, Ford, Maruti to a Tata Nano.

Mr. Anshuman Singhania did the honors today in the capital city by handing over the keys of over 38 cars to dealers shortlisted from Delhi and Uttar Pradesh region.

Speaking on the initiative, Mr. A S Mehta, Marketing Director, JK Tyre & Industries said, “Join the Class is a unique marketing program by JK Tyre which aims at rewarding its channel partners who have played a crucial role in helping us achieve our goals. This program will further motivate them to perform better and reinforce their commitment towards the brand and strengthen their bond with the company.”

“On this occasion, I would like to extend my heartfelt gratitude to all our partners who have been the pillars of strength and have provided a continued support to our brand” he further added.

Over the years, JK Tyre has launched many programs to acknowledge the potential of their partners by giving them the best of support through various value added services. JK Tyre has always worked on building relationship with the channel partners beyond business; the Ace Club is one such program. Other dealer and customer initiatives include organizing dealer education programs on technology, fleet management programs, integrating dealers to out business by dealers portal, organizing contests for children of LCV owners amongst many others.

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