Limited edition car launches prove unlimited hit in India

Car companies in India are coming up with several new marketing strategies to sell their products. This time the companies are trying an old marketing strategy that is limited edition launch. The word is catchy and make customers to think something special in it. So this human Psychology is working well at present as many car makers received positive response with the tag. Apart form this, extra new features also add to the customer curiosity.  Maruti Suzuki,  General Motors, Toyota Kirloskar Motors and  Honda Siel Cars India Limited has recently launched Maruti Alto Flash, Chevrolet Aveo,  Corolla Altis Sport and  Honda Civic respectively. All these cars have added features with the tag line 'limited edition'. Earlier, high-end cars were introduced limited editions due to their higher cost. These higher end cars have been imported and find a few customers.

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