Maruti Baleno garners 70,000 bookings, waiting period soars to 6-months

Buoyed by the overwhelming response, company will be unveiling the range-topping Maruti Baleno RS at the Auto Expo 2016.

Latest premium hatchback offered by Maruti Suzuki, Baleno is surely proving to be a blockbuster for the company. Within four months of its launch, this car has created a frenzy among the customers and till date has earned nearly 70,000 bookings. Dubbed as the i20 assassin, Baleno has stormed the sales chart as it outsold Hyundai i20 and Honda Jazz in the month of December 2015. Last month, Maruti had produced 11,203 units of the Baleno and sold 10,572 units removing Hyundai i20 (10,379 units) from the top spot and becoming the top selling premium hatchback.

According to recent reports, officials at Maruti had not anticipated such a response for the Baleno and are in talks with the production team to ramp up the production. Though they fear that the waiting-period of close to six months is likely to continue for some more time.

Keeping the pace with the demand can be all the more difficult for this carmaker as later this month it is planning to begin exporting the Baleno. Reports are that Baleno will be exported to Japan, Western Europe, Latin America and even some African countries.

Maruti Suzuki had increased the prices of the Baleno earlier this month and now the hiked prices of this car range in between Rs. 5.11 lac and Rs. 8.16 lac (ex-showroom, Delhi). However, it remains to be seen how this will affect the demand. This premium hatchback segment will soon see more activity as Maruti is planning to unveil range-topping Maruti Baleno RS at the upcoming Auto Expo. The Baleno RS will be featuring some interesting visual add-ons including a faux diffuser, body kit, side skirts and larger alloy wheels.

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