Maruti Ritz enters the reality TV to capture life’s special moments

Riding high on the success of its family car Ritz, Maruti Suzuki is all set to invade the TV sets by bringing an all new reality show Ritz—Jeele ye pal. The reality show goes on air from Sept 10, 2011. Ritz Jeele ye pal has been specially designed in association with LIN TV, a division of Lintas Media Group to connect and engage with its customers.

Talking about the uniqueness of Ritz –JLYP, Mr. Shashank Srivastava, Chief General Manager Marketing, Maruti Suzuki India says, “The Ritz has a special place in Maruti Suzuki portfolio. Pegged for young families, the Ritz has gradually strengthened its position with the Indian buyers and their families. We are confident this programme will help us engage with the young families even better. Ritz Jeele ye pal is a perfect platform where a family can sit together and enjoy the goodness of Ritz while being engaged with the adventure and action.”

Ritz Jeele Ye Pal show will see teams of 6 celebrities and their mates embark on a fun filled and exciting journey with their constant companion – Ritz. Ritz Jeele ye pal will be telecast on Star Plus over 6 weekends, Saturdays and Sundays at 7:30pm starting on Sept 10, 2011. The 6 teams comprise of a television celebrity paired with a team mate selected from a country wide audition. The show which will span across 12 power packed episodes, encompassing emotion, drama and happiness will bring out a fitting articulation of the brand Ritz’s promise ‘Live the Moment’. The contestants will traverse the journey of Ritz Jeele ye pal filled with both tough and easy challenges. The celebrity contestants include Kinshuk Mahajan, Annupriya Kapoor, Karan Wahi, Rati Pandey, Gaurav Khanna and Pavitra Puniya.The celebrity winner will receive the grand prize of living their dream vacation and the teammate wins a brand new Maruti Suzuki Ritz.

The reality show will capture the thrilling and action packed journey of each contestant on the drive on the Ritz. The program structure is aimed to bring out each moment that the contestants experience during the course of the show, making each moment worth remembering and living it to the fullest. Each challenge faced by the contestants creates situations which integrate the Ritz and emphasize, features of the car that highlight the harmony of style and substance.

Maruti Suzuki Ritz, the center point of the show’s journey, emphasizes its ‘Live the Moment’ brand proposition at every step of the competition. The ‘Live the Moment’ theme is about consumers who are uninhibited and enthusiastic. They know that the Ritz is spirited and will take them where they want to go and additionally be a fun ride.

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