Maruti Swift: What makes it the most lovable car of India?

Maruti Suzuki India is undoubtedly the leading car maker of the country and has a large array of cars to offer, all of which are affordable, reliable and fuel efficient. Maruti 800 was the car which taught India to travel on four wheels, then Maruti Alto and Wagon R rendered the customers an overall better driving experience and today the Maruti Swift is ruling the hatchback segment. The car was first introduced in 2005 in the petrol guise, since the petrol prices were not so high; Maruti Swift witnessed smooth and heavy sales. Two years later Maruti launched the diesel version of the car which as expected drove in decent amount of volumes as the market was starting to shift toward diesel cars on account of shooting prices of petrol. The vantage of the Swift hatchback is the backing of brand name of Maruti Suzuki, which is known for the superior quality products and services.

Powering the petrol avatar of the said car is the 1.2-liter petrol engine that is capable of churning out a peak power of 87 PS and a peak torque of 114 Nm. Coupled with manual five-speed transmission, the aforementioned frugal petrol engine flaunts impressive fuel efficiency of 14.5 kmpl in the city and 18.6 kmpl on the highway. On the other hand the diesel guise of Swift hatchback is housed with a 1248cc 1.3-liter DDiS engine that is capable of pumping out a peak torque of 190 Nm at 2000 RPM and a peak torque of 75 PS at 4000 RPM. The diesel engine is pretty efficient with fuel economy of 19 kmpl in the city and 22.9 kmpl on the highway.

In August 2011, the car received significant upgrades that too need to be included while narrating the success story of the car. On the very first day of the launch of the all-new swift hatchback the bookings recorded a miraculous figure of 50,000. This iconic car is pretty simple looking with no futuristic or exceptionally different looks which are boasted by the contenders like Ford Figo and Renault Pulse, but despite this Swift is ruling the roost because it understands the sentiments of the Indian buyers who are driven more by the features and performance than the looks. When we talk about looks it goes without saying that Maruti Swift hatchback looks fairly appealing with elongated and sharp headlights as well as taillights. The car looks capacious and powerful because of the broad and embossed rear which makes it all the more desirable. On the inside the new Swift is rendered ample space for comfortable seating of 5 adults and class apart interiors that have been adopted from the luxury sedan Kizashi.

Advanced safety features like dual airbags, ABS and Brake Assist combined with EBD are also included in the car which are absent in some of the competitors. The price is the USP of the car which is unmatchable in the segment; the three petrol variants LXI, VXI and ZXI can be bought at Rs. 4.44 lakh, Rs. 4.90 lakh and Rs. 5.68 lakh respectively. The diesel variants LDI, VDI and ZDI are as affordable as one can imagine with prices as Rs. 5.53 lakh, Rs. 5.98 lakh and Rs. 6.76 lakh respectively. All prices are given ex-showroom Delhi. The amalgamation of affordable prices, simple and appealing looks, plethora of features, classy interiors and impressive engine specifications is the basic reason why no other car has been able to come close to the kind of applaud Maruti Swift hatchback has garnered.

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