Maruti ‘Zen’ is Estilo now!

Maruti has launched its first luxury small car in the Indian market. However, the company has replaced Maruti Zen with Maruti Estilo, a model name taken from Spanish meaning ‘Style’.Maruti has launched Maruti Estilo in the Indian market with the new KB series engine and sleeker looks. The new model is stylish and more attractive than its former versions except for the rear which is all the same.

Maruti Zen was an instant success ever since it was launched in 1993. The company continuously launched refurbished models since then and sold 8.8 lakh units till date. That’s an impressive sales figure amounting to 10 percent of the total sales figure for Maruti which has sold 81 lakh units in India so far. It was the fourth largest selling model for the company but the sales started to see a decline owing to fierce competition cropping up in the segment.

Maruti Zen brand was not in sync with the present times and thus officials of the company decided to phase out the brand Maruti Zen from the model name. But the new Maruti Estilo does not do away with the Maruti Zen even completely as the name is less pronounced and written in small letters on the car.The Maruti Estilo will be launched today in the market.