Mercedes Benz E-Class Edition E Launched at Rs. 48.60 lac

Celebrating 20 years of the production of E-Class in India, Mercedes-Benz has launched E Class - Edition E today in the Indian market. MB E200 ‘Edition E’ is priced at Rs. 48.60 lac, E250 CDI ‘Edition E’ at Rs. 50.76 lac and E350 CDI ‘Edition E’ at Rs 60.61 lac (ex-showroom Pune). This is an addition to their 12 model portfolio for the year 2016. Mercedes claims that E-Class has the “longest tenure of local manufacturing for any luxury car model in the country.” The German auto giant has sold over 32,000 units of the E-Class since the beginning of its production in India in 1995. 

Additions

Inside, Edition E features some added attributes which add to the overall comfort of the passengers. These include an SD card navigation, MB Apps, sporty brake pedals, THERMOTRONIC automatic air conditioning, memory seats with three settings, active park assist with camera and high resolution color media display (20.3 cm).

Outside, this special edition E-Class boasts an ‘Edition E’ badge, so as to stand out in a crowd of other E-Class sedans. Other than that, it has an illuminated front insignia, black hub caps, new look fibre-optic tail lights, electric panoramic sunroof with PRE-SAFE closing function. 

Engine

Safety

On the safety front, the car is very well equipped with systems like the Adaptive airbags and NECK-PRO head restraints PRE-SAFE system. What this translates to is that the ‘Edition E’ comes with 8 airbags and a preventive occupant protection system as standard. It recognizes critical driving situations and initiates preventive occupant protection measures. The NECK-PRO head restraints for the driver and front passenger can be activated in a rear impact - a spring mechanism moves the head restraints to reduce strain on the spine.

Also, the car has ‘Adaptive brake lights’ which flashes red warning signal from the tail lamps when emergency braking is recognized. The Intelligent Light System of the LED headlamps feature an intelligent light system that adapts light distribution as per the driving situation. The adaptive systems illuminate the road ahead without dazzling other road users. 

Roland Folger, Managing Director and CEO, Mercedes-Benz India, on the launch commented, “It is a moment of immense pride for us that the E-Class which is the highest selling luxury sedan in India, completes 20 glorious years of production in India. The E-Class whichwas the first luxury sedan to be produced by Mercedes-Benz for the Indian market, also kick started our journey in India. 20 years of E-Class in India, also reiterates the influence of brand Mercedes-Benz on customers and its contribution towards the evolution of luxury motoring in India.We are commemorating this stupendous production accomplishment with the launch of a special ‘Edition E’. The launch of the ‘Edition E’ strongly underlines our strategy of periodically refreshing our existing best-selling products, enabling to win customer confidence and offer them value driven products.” 

He further elaborated, “With the introduction of the ‘Edition E’, we are also launching an exciting brand campaign called ‘Wish upon a Star’. ‘Wish upon a Star’ campaign commemorates 20 years of the E-Class’legacy in India and brings to fore the fact that, the E-Class has been the heart and soul of motoring enthusiasts across the country over the years. In these 20 years we have delivered 32,000 E-Classes to our customers that have dominated the mid-size luxury segment in India. Every new generation of the E-Class has redefined the segment and created a new benchmark.”

Also Read: Mercedes Teases C-Class Cabriolet Ahead of Geneva Auto Show 2016

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