Mercedes-Benz inaugurates its new state-of-the art showroom in Kolkata

Interkrafts, the authorized dealer for Mercedes-Benz in Eastern India today formally inaugurated its new showroom for Kolkata. Centrally located at Dr. Ambedkar Sarani Road, the new Interkrafts showroom is spread over an area of 6700+ sq. ft. The facility was created in a span of four months with an investment of Rs. 1.5 Crores.

Dr Wilfried Aulbur, Managing Director & CEO, Mercedes-Benz Indiacommented: “Interkrafts has represented Mercedes-Benz India since 2002 and has grown with us. I am sure this state-of-the-art showroom will go a long way in further enhancing customer delight. To mark the opening of this showroom we have a very fascinating car: the E-Class Coupé which witnesses its Eastern-India debut today.”

The new facility of Interkrafts is tailored to offer an engaging ‘Mercedes-Benz experience’ for customers: drive-in valet service, luxurious customer lounge, Cafe
Mercedes along a wide range of vehicles on display. The accessories and wheel configurator, engaging audio-visual presentation, boutique collection and special play area for children are further highlights of the new facility. To offer enriched vehicle purchase and ownership experience, Interkrafts has 33 dedicated and trained personnel to cater to sales, after-sales and service in Kolkata. By the start of 2009, Interkrafts announced their state-of-the-art 7000+ sq. ft. workshop at Kolkata which was set up with an investment of approximately Rs. 1 Crore. The new showroom further reinforces the initiatives towards customer delight.

Mr. Hiteshwar Singh, Director & CEO Interkrafts: “Till date, Interkrafts has sold an estimated 450+ Mercedes-Benz cars in Kolkata and West Bengal of which 70 units were sold in Jan – May 2010 (53 units in Jan – May 2009; 103 units in Jan – Dec 2009). Our focus upon the market also earned us the coveted award as the dealership with highest levels of customer satisfaction within the Mercedes- Benz India network. The new showroom will help us position ourselves even more attractively in the market and engage our customers even better.”