Mercedes-Benz India inaugurates South India’s largest automotive Dealership in Chennai

In its continued endeavour to reach out to its valued customers across the country, Mercedes-Benz India, the premium luxury car manufacturer, today inaugurated its largest state of the art car showroom in South India- Transcar India Pvt. Ltd.. The showroom, spread over an area of 29,900 sqft was formally inaugurated by Mr. Peter Honegg, Managing Director & CEO, Mercedes-Benz India and Mr. K. S. M. Musaddique, Managing Director, Transcar India Pvt. Ltd., reinforcing Mercedes-Benz India’s position as the luxury car manufacturer with the widest & largest network presence in the country. Mr. Peter Honegg, Managing Director & CEO, Mercedes-Benz India stated: “Mercedes-Benz has always been at the forefront of superlative customer experiences in line with our brand philosophy of ‘the Best or Nothing’, since our invention of the automobile 125 Years ago.

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Consumers in Chennai are exposed to global lifestyles and are looking for the best in luxury and technology; our partners at Transcar India Pvt. Ltd recognize this fact. The showroom is equipped with world class features that are aimed to take care of all automotive needs of our evolving customers, ranging from new car sales, spare parts to financing options, thus establishing a world class car ownership experience. This multi-storeyed showroom has the capacity to display 20 cars and has been designed in such a way that at every level there is a different experience zone consisting of SUV, Sports and Specialty cars , Premium products like S Class etc and an exclusive accessory section along with Mercedes Café.” This new dealership is located at GST. Road, which is fast becoming the Automobile marketplace in the ever expanding city of Chennai. Spanning an area of approximately 29,900 sqft, the dealership also has a service facility on the premises.

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Developed in a span of fourteen months, this state-of-the-art dealership embodies all the brand attributes of Mercedes-Benz: an unmatched showroom, a luxurious customer lounge and well trained staff that fulfill the criterion for the complete Mercedes-Benz experience. Mr. K. S. M. Musaddique, Managing Director, Transcar India Pvt. Ltd. commented at the inauguration; “Chennai is a city full of discerning automobile aficianados that is constantly looking for the latest and best technology.  This dealership will provide these customers a complete range of automobile services with proven standard of reliability and efficiency, nurturing and forging a lasting association with the brand. We have had a long standing relationship with Mercedes-Benz India, and through the inauguration of this dealership,we further cement our commitment to the brand and our patrons.” With establishment of this magnificent showroom in Chennai, Mercedes-Benz now enjoys presence and network spread across 29 cities with over 61 touch-points in India and retains the distinction of being the leading luxury car manufacturer with the widest and most intensive network of sales and after-sales services in India.

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