Mercedes-Benz registered record sales in Jan-Feb 2010

Continuing the high-octane start of 2010, Mercedes-Benz India today announced a record sale of 439 units in February 2010, marking a growth of 78 % over the same period in 2009 (246 units in Feb 2009). This brings the total sales volume in Jan-Feb 2010 to 842 units (328 units in Jan-Feb 2009) which is a strong growth of 157% on a year-on-year basis.  The new Mercedes-Benz E-Class continued to surge ahead with introduction of the E 250V6 and E 250CDI to the existing line-up of E 350 and E 350CDI.

The S-Class also received a further boost with the S 350L and the S 350 CDIL joining the top-of-the line S 500L. Towards end February, Mercedes launched the S 600 Guard for India- the most expensive vehicle to be available in the country and also the only factory integrated special protection vehicle available in India.

The top-of-the-line C 250 introduced in January was the image driver for the existing models C 220CDI and the C 200 Kompressor.

The managing Director and CEO of Mercedes-Benz India Dr. Wilfried Aulbur attributed the response from the market to the reinforced focus upon the brand: “So far, we have registered a good start to the year 2010 and February sales have been encouraging. We started the year with the presentation of the SLS AMG at the Auto Expo 2010. In the past eight weeks we continued this product excitement with 10 new product introductions. We have reinforced the

Mercedes lifestyle quotient with the 10th edition of the Mercedes-Trophy while our association with Manish Arora ensures exciting fashion evenings with his unique couture “Fascination Collection” inspired by Mercedes. With our network expansion and up-gradation program, we are now present in 25 cities with more than 50 touch points, the largest for any luxury player in India. A few projects are remaining, e.g., a 12-car display showroom in Hyderabad, a 16-car display showroom in Chennai and a 26-car display brand center in South Delhi. These will be finished within the next few months and will set standards in their segment.”

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