Mercedes-Benz V-Class Elite Launched In India At Rs 1.1 Crore

It commands a premium of Rs 28.03 lakh and is the costliest variant on offer

• Mercedes-Benz has launched the Elite variant of the V-Class in India priced at Rs 1.1 crore (ex-showroom).

• The German carmaker now offers the V-Class in three variants: Expression, Exclusive, and Elite, which are priced at Rs 68.4 lakh, Rs 81.9 lakh and Rs 1.1 crore respectively.

• The Elite variant commands a premium of Rs 28.03 lakh over the Exclusive variant.

• Powering the Elite variant is a 2.0-litre diesel engine with the same power and torque figures as that of the 2.1-litre unit which is offered on the Expression and the Exclusive variants.

• In terms of styling, it gets a revised front grille and bumper along with a new design for the alloy wheels.

• While its feature list remains mostly unchanged, Mercedes-Benz is offering S-Class-like rear seats, a 15-speaker Burmester sound system and more, only in the Elite variant.

• Mercedes-Benz has also introduced three new colours in the V-Class: Steel Blue, Selenite Grey and Graphite Grey.

• As of now, the V-Class doesn’t have any direct rivals but it is set to change with the arrival of the Toyota Vellfire next year.

Here’s the full release from the carmaker:

Chennai, November 7, 2019: India’s largest luxury carmaker, Mercedes-Benz launched the V-Class Elite today. As the pioneers of the ‘Luxury Multi-Purpose Vehicle’ (MPV) segment, the brand now offers a product that combines the highest standards of passenger cars with the functionality and practicality of an MPV. The versatile vehicle allows customers to choose from a wide range of customization options, as well. Martin Schwenk, Managing Director & CEO, Mercedes-Benz India launched the V-Class Elite in Chennai, today.

Also Read: Mercedes-Benz India Opens Bookings For The Fourth-Gen GLE

Speaking on the launch, Martin Schwenk, Managing Director & CEO, Mercedes-Benz India commented, “We are glad to continue our product offensive with the launch of yet another unique and versatile product for our discerning customers. The V-Class launched in January this year pioneered the luxury MPV segment and has witnessed much success. We listen to our customers and now have seen an opportunity to complete the range of the V-Class in India with the introduction of the V-Class Elite. The V-Class Elite combines functionality with utmost luxury, unparalleled comfort, convenience, and uncompromised safety, all of which illustrates the true characteristics of a Mercedes-Benz vehicle. The V-Class Elite is targeted at a wide array of potential customers comprising large families, sports enthusiasts, businesses owners, who want a top-end luxury MPV that suits their lifestyles. We are confident that the V-Class Elite as a one of its kind product in India will create new benchmarks for luxury travel in the country and expand the segment.”

Martin Schwenk further added, “We will be continuing our product offensive in Q4 as well, and we strive to launch a product every month, going forward into the next year. We aim to continue engaging with our customers and fascinate them with offering unique and memorable products, services and experiences. We are also very satisfied with our sales performance, particularly during the festive period and have witnessed early signs of recovery.”

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