M&M can export up to 20 customised vehicles

Mahindra & Mahindra (M&M), the market leader in the utility vehicles(UV) segment with a 57 per cent share, is planning to export customised vehicles as collectors items. Customisation would be done on its existing platforms like the  Scorpio, Bolero and the Classic and can eventually offer value-adds on the newly launched Xylo. The range include the Bolero Inspira, Bolero Stinger, Bolero Limited Edition, Scorpio First, Scorpio Body Kit, Scorpio Gateaway Lifestyle, and the Souvenir Concept, which is an adaptation of the Jeep-look alike vintage UV called the ‘Classic’ as M&M does not own the ‘Jeep’ brand. J S Nanda, deputy general manager, automotive sector and the head of customisation, M&M, said that these vehicle attracts the customers of Saarc countries, South Africa and Egypt. But, the number of exports would be limited considering its reputation. The company can export 10-20 vehicles of a type as collectors items. Besides exports, the company has plans to leverage the vintage value of some its cars like the Classic and sell them to resorts and boutique hotels for desert and wildlife safaris. The price premium depended on the degree of customisation, these were typically priced around Rs 3.5 lakh above the base models.