Most successful car launches of 2010

Year 2010 has been a great year for cars in India. During the year we saw some launches that added much flavor to the Indian automotive industry. Meanwhile, during the period the economy also grew consistently making people financially strong and people were after their favorite car desperately. Even people preferred buying second car. Resultantly, there was a boom in demand that was well handled by Indian and international car makers who came up with some of their best offering during the year.

Besides, the year 2010 sales trend suggest that it was a year of compact cars that has now become the most competitive of all the car markets. Sensing tremendous scope in India, carmakers have adopted an aggressive stand by increasing their portfolio. Let’s have a look at how the Indian car market was driven and which new cars drove it in 2010. This includes new Maruti Wagon R, Toyota Etios, Ford Figo, Chevrolet Beat, Maruti Alto K-10, Tata Aria, Volkswagen Polo, Volkswagen Vento and Nissan Micra Diesel to name the prominent few.

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New Maruti Wagon R

The new Maruti Wagon R was welcomed well and even was much anticipated by the then to be Maruti Wagon R buyers. The new Maruti Wagon R price in India is Rs3.35 lakh to Rs4.20 lakh ex showroom in Delhi. The new Maruti Wagon R has been developed on the latest in the series platform available in Japan. The Maruti Suzuki Wagon R also complies with the BS-IV pollution norms in India and has a 998cc K-series engine. It has given a tough fight to Chevrolet Beat, Ford Figo and Hyundai i10.

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Toyota Etios

With the launch of the much awaited Toyota Etios sedan by Toyota India introduced a new option for the car buyers in the country. The booking went up to 12,000 units since December 1 even before the car was rolled out to the dealerships. The entry level sedan is being produced at the second manufacturing unit owned by the company which is in India in a joint venture Kirloskar Group. The Toyota Etios is currently priced at Rs 4.96 lakh to Rs6.86 lakh. Among its competitors are Maruti Swift Dzire, Mahindra Verito (erstwhile Mahindra Logan) and Fiat Linea.

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Ford Figo

Ford Figo, the much-awaited compact car by the American auto maker was launched in March 2010. The Ford Figo price in India is Rs3.59 lakh to Rs5.48 lakh. The diesel Ford Figo is priced at Rs4.58 Lakh. Following its performance and mileage over 60,000 Ford Figo’s are sold since its launch and the car was acclaimed as the Indian Car of the Year (ICOTY) 2011. Ford Figo is available in 52kW/102Nm 1.2-litre petrol engine and a 51kW/160Nm 1.4-litre turbo-diesel engine.

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Chevrolet Beat

Chevrolet India launched its small car Chevrolet Beat in January 2010 and it has been very successful on the Indian roads. The current Chevrolet Beat price in India is Rs3.55 lakh for the starting variant and Rs4.66 lakh for the premium car. Recent reports suggest that Chevrolet is planning to introduce the diesel version Chevrolet Bear Diesel soon. Chevrolet Beat has three main rivals-Maruti swift, Ritz and Hyundai i10.

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Maruti Alto K 10

Eyeing the immense popularity of its hatchback car Maruti Alto, Maruti India introduced some changes to the interior and exterior looks and put in a new 998cc latest generation K-10 engine in the Alto. The Alto price in India is Rs3.4 lakh ex-showroom in New Delhi. With the new looks and engine in place, the Maruti Alto K 10 also attracted much response from Indian customers and became one of the best selling Maruti cars in India.

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Tata Aria

Tata Motors launched the crossover car Tata Aria in November 2010. The car that has the finish of a sedan and the stability and ruggedness of a multi utility vehicle has a 2.2 litre Direct Injection Common Rail (DICOR) diesel engine. This crossover has also become more popular among people who were eyeing to buy a Mahindra Xylo or Toyota Innova. Producing a power of 140 PS power and a torque of 320 Nm, the Tata Aria looks elegant and eases a comfortable ride. Tata Aria is available in Pride and Prestige variants and Tata Aria price is between Rs13.25 lakh to Rs15.84 lakh. The Tata Aria is a close rival of crossovers such as Mahindra Xylo and Toyota Innova on the one hand and Honda CR-V and Rs20.25 lakh Mitsubishi Outlander.

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Volkswagen Polo

The German car maker Volkswagen launched its first hatchback car Volkswagen Polo in India in February 2010. The car has a 1598cc engine that outputs 104bhp at 5350rpm and is also quite economical and gives a mileage of 10.5 kmpl in the city and 15.5kmpl on the highways. The Volkswagen Polo India car is available in India at a starting price of Rs4.57 lakh ex showroom in Delhi.

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Volkswagen Vento

It was in August 2010 that Volkswagen India launched its premium sedan Volkswagen Vento. This entry level sedan is available in petrol and diesel variants and is currently priced between Rs6.99 to Rs9.23 lakh. The 105PS car has a 5-speed manual and 6-speed automatic gearbox fitted and the diesel variants deliver a mileage of 15.8 kmpl in the city and 20.5 kmpl on the highways.

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Nissan Micra Diesel

Inspired by the success of its petrol version in India, Nissan India introduced the diesel variant Nissan Micra Diesel in December 2010. The price of Nissan Micra Diesel is Rs5.35 to Rs5.85 lakh. Popular as a ‘bubble car’, the Nissan Micra Diesel is available in two variants- Nissan Micra Diesel XV and Nissan Micra Diesel XV Premium. The mileage is the catch in this car as it delivers 23.8kmpl and it has made it successful following rise in fuel prices in India. Meanwhile, the petrol Nissan Micra price in India is Rs4.05 lakh.

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