New Jazz to be a game changer for Honda?

The new Honda Jazz was launched yesterday, 18th of August after having undergone a facelift to emerge out as a more competitively priced hatchback. With a cut down of Rs 1.62 lakhs from its earlier price it is an effort to attract more customers towards the premium hatchback. With the revised price, the new Honda Jazz stands to be a potential rival of the established players in the market Hyundai i20, Nissan Micra, Volkswagen Polo, new Maruti Swift, Fiat Punto, Toyota Etios Liva and Skoda Fabia.

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Seki Inaba, the Honda Siel cars India Director of marketing, has informed that they are much confident that, with more reasonable pricing of the new Honda Jazz, they will be able to reap out more profits from the sales in the premium hatchback segment, the reason behind this is the strategically made investments in the production department of the new Honda Jazz hatchback. The Honda Siel India had offered many car discounts and schemes to ramp-up the Honda Jazz sales in the past few months, but despite the efforts made, the car sales dropped around 50% to reach 250. The old Honda Jazz launched back in June 2009 and managed to sell about 13,000 units with its high pricing. However, the analysts opine that the new pricing of the new Honda Jazz is likely to do the trick to reach average sales of 3000 units per month.

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The new Honda Jazz continues to house the 1.2 litre i-VTEC petrol engine to give a fuel efficiency of 16.7 km/l. The new Honda Jazz now appears with improved aerodynamic design on the front grille apart from the beige interiors, USB port enabled music system.

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The Honda India is currently facing a dip in sales in its car models that had made the company to reduce the price of its best -selling sedan car Honda City as well, by Rs 66,000. The sales figures of the premium sedan is believed to have suffered by 26% to 12,526 in April-July period. With the growing demand in the hatchback segment cars in India, the Honda Siel cars India has plans to launch its compact model car Honda Brio shortly priced under Rs 5 lakhs.

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