New La Maison Citroen Lead Showroom Opens In Bhubaneshwar

This latest addition to Citroen’s La Maison network ups the tally to 20 cities

Citroen has opened its latest La Maison Citroen dealership in Bhubaneshwar, Odisha. ‘La Maison Citroen,’ which is French for ‘The Home of Citroen,’ is the carmaker’s brand of phygital showrooms. This means it uses both physical and digital elements as part of its sales and service experience.

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The showroom is located near Grand Bazaar in Cuttack, Odisha, and includes amenities like test drives and after-sales services. Inside the showroom, you can see a large display, wooden interiors and inscriptions on the walls. The La Maison Citroen has a 3D configurator with a 360-degree view to personalise products and services.

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L’Atelier Citroen, the after-sales workshop, offers services like virtual remote diagnosis, guaranteed roadside assistance (RSA) in three hours, periodic service and maintenance with pickup and drop and availability of genuine spare parts in a day.

Presently, the French automaker only has two cars in its India lineup: the C3 compact hatchback and the C5 Aircross premium mid-size SUV. The third, an EV, is due to be unveiled by the end of 2022.

To read more, you can refer to the press release attached below.

CITROËN LAUNCHES “LA MAISON CITROËN” PHYGITAL SHOWROOM IN BHUBANESHWAR

• La Maison Citroën means “The Home of Citroën” and it provides a unique, seamless digital journey for customers

• La Maison Citroën phygital showrooms are well integrated with Citroën India’s ATAWADAC experience (AnyTime AnyWhere AnyDevice AnyContent) with High Definition 360° 3D Configurator

Showroom Address - La Masion Citroën Bhubaneshwar “Empreo”, Near Grand Bazar, Plot No 953, NH 55 Nuahata, Cuttack Sadar, Bamphakud, Cuttack, Odisha

Contact Number: 8144917575

Bhubaneswar, 31st October 2022: Citroën India announced the launch of “La Maison Citroën” phygital showroom in Bhubaneswar. Located in the most strategic location for auto retail in Bhubaneswar, the phygital showroom is well integrated with Citroën India’s digitisation strategy to offer seamless vehicle buying experience for customers. The showroom will also offer customers a comfortable Test Drive experience and full-fledged After-Sales services.

Commenting on the launch of La Maison Citroën in Bhubaneswar, Saurabh Vatsa, Brand Head, Citroën India, says, “We are excited to announce the launch the “La Maison Citroën” phygital showroom in Bhubaneshwar. The showroom will have numerous screens, debuting the ATAWADAC experience (AnyTime AnyWhere AnyDevice AnyContent) and a unique High Definition 3D configurator allowing customers to experience the product with a 360° view and personalise their product and services. Citroën is all about comfort and digital innovation, and through this La Maison Citroen phygital showrooms, we are confident that we will be able to bring a revolution in the way an Indian car consumer looks at his car purchasing journey.”

He further added, “We are overwhelmed by the enthusiastic response in Orissa to the launch of the New C3 and the New C5 Aircross SUV. We continue to make every possible effort to cater to the fast-growing demand for both products.”

Abinash Samal, Dealer Principal, La Maison Citroën Bhubaneshwar, “Citroën is all about comfort and innovation, and we are excited to launch this unique retail concept for customers in Bhubaneshwar. With strong demand for the New C3 and the C5 Aircross SUV models, this ‘phygital’ retail format will bring a unique and enriching experience for customers.”

• Citroen dealers in your city

About "La Maison Citroën" 

"La Maison Citroën" will disrupt the codes of traditional automobile distribution. It is a ‘feels like home’ comfort experience with its warm, friendly and colourful ambience. A giant screen placed on the façade attracts passers-by, encouraging them to walk inside. The warm interiors featuring a natural wood finish and colourful inscriptions invite customers to experience the Citroën brand and its century-old legacy.

A full digital ecosystem will link seamlessly the digital experience of customers and will enrich the journey at the showroom with ATAWADAC reception Bar, high definition 3D configurator, Citroen Origins touchscreen.

As part of the 360° Comfort strategy for India, Citroën will offer a range of services to build trust with consumers with unmatched comfort, never experienced before. These services will include attractive finance and leasing services through Citroën Finance and Insurance and 30 minute Guaranteed Trade-In facility.

L’Atelier Citroen, the Aftersales workshop, will offer innovative services at your fingertips as

• Anytime Anywhere Access

• Virtual Remote Diagnostics

• 180 Minute RSA Guarantee

• Periodic Service & Maintenance with Pickup & Drop

• Genuine Spare Parts availability within 24 hours

Service on Wheels will enhance customer reach and be available for service or repair jobs at the customer’s doorstep.